BEACON

What it does

It is the same engine that has run our own QR analytics product in production, re-homed under the PressForge brand on its own cloud project so it can be sold to other shops and white-labelled.

BEACON is where the channel-agnostic journey work (QR, NFC, GPS and postal Intelligent Mail barcode into one timeline) is being folded, so a piece's story reads as one record from press to customer.

Shops use it two ways: as a service they resell (“measurable print”) and as proof of value for their own marketing.